Taco Bell App Redesign
Challenge
The app needed more than a UI refresh: a rebuild on a system that could scale without adding design debt.
What I did
Defined modular UI components, system logic, and interaction patterns, and built Figma and Principle prototypes for stakeholder reviews.
Outcome
−36s
Shorter time to order, and a component system that let the team iterate on screens significantly faster.
I helped establish the component system and visual language for Taco Bell’s 2023 app redesign as one of three designers.
01 Context
A system built to scale
The challenge was not simply refreshing the UI, but rebuilding the product on a system that could scale without introducing further design debt.
Fig 01
/ Ordering flow wireframes, home to checkout
02 Process
My contribution
I focused on defining modular UI components, system logic, and interaction patterns used across the app. I also built interactive prototypes in Figma and Principle to support stakeholder reviews and align teams around real user flows. Across UX, visual design, and prototyping, I helped translate the high-level vision into a cohesive interface.
Fig 02
/ Home, favorites, menu, and customization screens
03 System
A componentized library shared by both teams
Central to this process was the creation of a formal design system and a componentized library, which synchronized the design language between BASIC/DEPT® and Taco Bell. This foundation accelerated the iteration of new screens and established a scalable ecosystem capable of supporting long-term brand growth.
Fig 03
/ Prototypes: favorites, recents, collections
Fig 04
/ Home feed, promo, and rewards screens
04 Outcome
What changed
−36s
Time to order, driven by refined search and favoriting, streamlined quick-add, and order customization.
The componentized system enabled the team to design and iterate on screens significantly faster while maintaining consistency across the experience. The redesign delivered a clearer, more cohesive app and a foundation built to support future growth.
The brand underwent a long overdue revision that focused on functional efficiency and visual clarity.