Taco Bell 2023 App Redesign
In 2023, Taco Bell redesigned its mobile app to address years of accumulated design inconsistency and system fragmentation. As one of three designers, I helped establish the componentized design system and visual language that powered the redesign, creating a scalable foundation for faster iteration and clearer cross-team alignment.
Role:
Visual Direction / Systems Designer
Agency:
BASIC/DEPT®
Client: Taco Bell
The Challenge
The challenge was not simply refreshing the UI, but rebuilding the product on a system that could scale without introducing further design debt.
My Role
I focused on defining modular UI components, system logic, and interaction patterns used across the app. I also built interactive prototypes in Figma and Principle to support stakeholder reviews and align teams around real user flows.
Outcome
The componentized system enabled the team to design and iterate on screens significantly faster while maintaining consistency across the experience. The redesign delivered a clearer, more cohesive app and a foundation built to support future growth.The brand underwent a long overdue revision that focused on functional efficiency and visual clarity.
By refining search and favoriting features while introducing streamlined quick-add capabilities and order customization, the redesign successfully reduced the time-to-order by 36 seconds. This reduction in visual stimulus created a more focused user experience that eliminated unnecessary friction during the checkout process.
I supported the lead designer across UX, visual design, and prototyping, ensuring the high-level vision was translated into a cohesive interface. Central to this process was the creation of a formal design system and a componentized library, which synchronized the design language between BASIC and Taco Bell. This foundation not only accelerated the iteration of new screens but also established a scalable ecosystem capable of supporting long-term brand growth.
