Google AI Case Study Pages

Partnering with UseAllFive, I reframed Google AI case studies as clear, executive-facing narratives. By reducing complexity and focusing each page around a single idea, I created a scalable system that translates technical work into something immediate, legible, and easy to share.

Role:

Freelance Designer

Agency:

UseAllFive

Client:Google

The Challenge

Google AI case studies are complex by nature, but the way they were presented made them harder to quickly understand or share.
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The content was rich, but lacked clarity, hierarchy, and immediacy. For executive audiences, that creates friction.
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If the story isn’t clear within seconds, it doesn’t get used.

The Objective

Design a system of case study pages that turn complex AI work into clear, high-impact narratives.
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Each page needed to:

• Communicate a single idea immediately
• Feel consistent yet distinct
• Be easy to scan, understand, and share

Users

Primary

‍• Executives evaluating impact and relevance
• Stakeholders communicating initiatives across teams
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Secondary
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‍• Internal teams referencing work
• External audiences encountering Google AI at a high level
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These users do not read linearly. They scan, interpret, and decide quickly.

Approach

The work reframed each case study as a focused narrative surface, not a document.
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• Hero-first messaging
A single statement anchors each page instantly
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• Concept-driven language
Abstract AI capabilities are translated into human ideas
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• Reduction over complexity
Only the most important information remains
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• Consistent visual system
Minimal layouts, controlled color, and strong hierarchy

The Solution

A set of executive-ready pages that communicate complex work clearly and immediately.

Each page is designed to stand alone, requiring no additional context to understand the core idea.

Outcomes

• Faster understanding
• Stronger perceived impact
• Easier sharing across teams
• A scalable system for future case studies